Telemarketing Tips for General Contractors

To run a successful home improvement company, you must find a way or solution to generate qualified business leads and contacts. Outbound telemarketing is a proven way for contractors to find homeowners who need your services. However, appointment setting for roofing companies can be difficult – after all, you’re in the field all day helping businesses and consumers.

While it can be challenging for contractors to master the art of marketing, if you follow these steps, you’ll be well on your way to building your business through telemarketing.

Prepare

Only half of the battle is the actual execution of the campaign. To be successful, you must properly plan and prepare. If you prepare well, performance should be easier. This includes writing a customized and effective script geared towards your targeted clientele.

Develop a clear set of goals for your appointment setting project. Decide how much you plan to spend, how many appointments you hope to schedule, and define success. Doing so is the only way you’ll be able to truly assess your campaign once it has begun.

Execute

Set an appointment with the primary household decision maker. This can be a husband, wife, or whomever, but be sure you are spending your time with the one who makes the purchasing decisions.

Be up-front about your agenda. Explain to the homeowner precisely what you intend to accomplish by visiting their residence. If all you want to do is take a look at the customer’s roof, say so. If your customer has any other concerns they would like to address, ask them. This can avoid any confusion once you arrive. It can also help you determine the length of time each appointment should take.

Follow Up

A follow-up call is important to increase the chance of closing, and can help keep your customers happy after they’ve already done business with your company. After setting an appointment, provide your contact info to the customer. This will give them opportunity to check in and ask any additional questions they may have. Before your scheduled meeting, follow up with prospects individually to ensure that they still plan on being there when you drop by.

By carefully executing your strategy each step of the way, you can find and attract customers while continuing to spend time in the field, and doing what you do best.

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